International Marketing and Its Challenges

Global marketing is described as the process through which individuals or companies produce products, offer services, and make them available to customers worldwide (Czinkota and Ronkainen, 2006). This type of marketing has brought about development within the world and more so, creating job opportunities for many people.Advertising We will write a custom assessment sample on International Marketing and Its Challenges specifically for you for only $16.05 $11/page Learn More The purpose of this analysis is to help readers establish more about international marketing and to learn on some of the challenges that this type of market is subjected to. It is also aimed at assisting individuals as well as companies in discovering ways in which they can indulge themselves in this kind of markets (Keegan and Green, 2012). Companies, which market their products and services globally, are faced with several cultural factors and as such, they either favor or disfavor their global marketing strategies. These cultural dimensions include; Competition Marketing globally tends to create a great competition especially if many entrepreneurs in the world, who uses the same channel to market, are engaging with the same type of products. Global marketing is largely facilitated by technological development aspects and hence bringing about tremendous development in communication and transport in meeting, the customer’s needs effectively (Johansson, 2008). As a result, continuous provision of quality products to consumers from different companies and countries is ensured. As such, it means that the competition for a product or service is very high. This can be regarded as a great challenge to entrepreneurs’ as they try to ensure that their goods are presentable and attractive to the consumers. In response to this challenge, companies pump many resources to try having a competitive advantage and as such, those companies with a small funding capa city can easily back out (Gerbe, 2007). Political culture The state of governance in countries, which a company decides to trade with, greatly determines how one will run his/her business in that country. In some countries, there exist conflicts in almost every sphere meaning that the political environment is unstable and as such, trading in that country becomes difficult (Gerbe, 2007). For instance, tax charged on imported goods might be very high such that low funded companies cannot meet and hence posing as a great hindrance to trade.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other countries employ dictatorship mode of governance and as such, some harsh rules are put into place, which tends to suppress the foreign investors and entrepreneurs and therefore, the marketing of a product or service may reduce due to harsh political environment (Johansson, 2008). Society Lifestyle I n any country, the lifestyle of its citizen will determine if the marketing of foreign made goods or services will be successful or not. Some products are not accepted in certain countries because of their cultures and taboos. Therefore, before a company decides to engage global marketing, it is necessary to find out if their way of living does support the use the product or service it intends to introduce. This decision is necessary as, if a company fails to consider the lifestyle, then it becomes a victim of terrible marketing thus tremendous losses (Hollensen, 2001). Capital Marketing globally necessitates pumping huge amounts of financial resources. This plays a great challenge to individual or companies who cannot meet the cost. It mostly affects the developing worlds as well as the third world countries (Matt, 2008). For a company to engage successfully into this type of market, it becomes important that there be a continuous flow of substantial income to ensure that there is no delay in the production of the product. The delay can lead to the collapse of the company due to the high competition from other well off firms where the consumers can turn to at any time. Capital necessary to finance such big investments can be obtained through loans from banks and other financial institutions (Dana, 2001). A company, for instance, dealing with cosmetic or beauty products, may face a challenge in its effort aimed at marketing its products globally whereby it would be subjected by stiff and unhealthy competition. Such a company should establish criteria on how to deal with this problem in order to survive in the field. Due presence of an integrated technology, the competition is exceedingly escalating and thus, for a company to survive this competition, it must ensure that its products are readily available to the consumers even at their doorsteps (Hollensen, 2007). The use of Internet makes it possible for enterprise to advertise their products using their websi te therefore reaching as many market segments as possible without incorporating a lot of resource or energy.Advertising We will write a custom assessment sample on International Marketing and Its Challenges specifically for you for only $16.05 $11/page Learn More This, in turn, will ensure that the companies make tremendous amounts of profits. Since there are so many companies making use of global markets to market cosmetic products, there is a wide variety of products for the consumer to choose from, the quality of the product also determines how consumers will respond to the product (Kaynak, 2002). For a company to effectively engage in global marketing and develop a competitive advantage over its competitors, it must recommend ideas and tactics and incorporate them in its global marketing strategy. Such recommendations would include; Search competition culture information A company dealing with cosmetic and beauty products must take advantage of the existing integrated information technology to search adequately the relevant information regarding the nature of competition existing among companies marketing their beauty products globally. It must get into fine details including the amount of resources capable of giving it a commanding lead as well as a competitive advantage over its competitors. In addition, it must find information on untapped markets and doing all this, it can easily avoid unhealthy competition (Schmidtmann, 2008). High quality products and services To effectively attract a substantial demand for beauty products and services from customers across the world, it is necessary that a company dealing with such products to ensure that an integrated paradigm in management is put in place. As such, it will ensure that its products pass through quality assurance tests and hence, the products must be of superior quality. This is a winning strategy, putting competition into consideration, as customers will always prefer quality and unique products. Moreover, quality products are indispensable and will become accepted across many countries across the world (Hollensen, 2007). Multi level Marketing Beauty products are regarded as basic needs as nearly every person uses them. Their markets are readily available and as such, making use of people globally to take these products and services to their doorsteps becomes an important aspect if a company wishes to attain a competitive advantage. As such, not many companies indulging in global market trading do employ retailing at such levels. Utilizing diversified marketing levels is an important aspect in establishment of different market segments in an effort to mitigate the presence of stiff competition (Saidin, 2007).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fair Prices While still maintaining high levels of quality among its beauty products and services, the company indulging itself in global marketing must ensure that it maintains affordable prices of their products and services. As such, the prices must be slightly below the competitor’s prices. Fair prices are used to entice customers and as such, they prove to be effective as large volumes of sales are realized and this means that a company has achieved a certain degree of command in respect to competition (Saidin, 2007). Liaison A company dealing with cosmetic and beauty products and services can liaise with specific wholesalers as well as retailers globally to sell its products through them subject to a small merit fee. A company, which intends to achieve an upper hand in issues concerning competition, it is necessary that, it approach various groups of traders to optimize the channels through which its products will be distributed. From this analysis, it is clear that glo bal marketing is faced with a great deal of challenges positioned by cultural dimensions the major ones being economic culture, that is, capital, competition from the like minded companies, politics in various countries across the world as well as the diversified lifestyles shown by different categories of people, their cultures, tastes and preferences. A company must be very cautious in engaging into the global market to avoid setbacks resulted by undesirability of its products. As such, it must establish measures to curb these possibilities, especially the case associated with global competition (Mooij, 2009). The most important effort towards mitigation of such issues is making substantial use of the integrated information technology to establish the strengths and the weaknesses of the competitors. References Czinkota, M.R, Ronkainen, I.R., (2006), Global marketing, Oklahoma: Dryden Press Dana, L.P., (2001), Global Marketing Co-Operation and Networks, New Jersey: Routledge Gerbe , K. (2007), Intercultural Communication as a Strategy of Global Marketing: Marketing, Marienstrasse: GRIN Verlag Hollensen, S. (2001), Global marketing: a market-responsive approach, New Jersey: Prentice Hall Hollensen, S., (2007), Global marketing: a decision-oriented approach, New Jersey: Prentice Hall Johansson, J.K. (2008), Global Marketing: Foreign Entry, Local Marketing, and Global Management, New York: MJMcGraw-Hill Irwin Kaynak, E. (2002), Strategic Global Marketing: Issues and Trends, New Jersey: Routledge Keegan, W.J, and Green, M., (2012), Global Marketing. New Jersey: Prentice Hall Matt, K.J. (2008), Global Marketing: A Cultural Point of View. Mason: Cengage Learning Mooij, M.K. (2009), Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks: SAGE Saidin, S. (2007), Global Marketing: Myth or reality. New Jersey: John Wiley Sons Schmidtmann, L. (2008), Global Marketing and Global Human Resources Management – Internationale. Marienstrasse : GRIN Verlag This assessment on International Marketing and Its Challenges was written and submitted by user Gianna A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Grammar Mistakes Even The Best Magazine Writers Make

Grammar Mistakes Even The Best Magazine Writers Make After working as a copyeditor for a regional magazine for the past several years, Ive seen a wide variety of content come across my desk. Some of it has been a breath of fresh air- a writer that was as meticulous with grammar as he or she was spellbinding with word choice. Some of it was several notches below this category, with content that would have been appealing if it hadnt included multiple clichà ©s and grammar mistakes.One would assume that freelance writers who have been chosen to write content for a magazine would be above such mistakes in their writing. This is far from the truth, as many magazines invite local bankers, real estate agents, mayors and celebrities to submit articles for a certain section, regardless of the level of their writing skills. Then, there are the freelance writers who, by some small miracle, write a piece about something interesting and catch the editors eye. These writers might be published once but as soon as the copyeditor complains about the l ack of professionalism and grammar skills, it is doubtful that the editor will invite another piece from the author.The easiest way to avoid seeming unprofessional in your craft is to hire a copyeditor or proofreader to ensure that your piece contains flawless grammar before you submit it to an editor for review. Polishing up a piece on the front-end is a lot better than being embarrassed about obvious grammar mistakes that are put into print and could have been avoided- or attempting to salvage your career after being labeled as an unprofessional writer.Therefore, if you are attempting to break into the world of freelance journalism by writing for magazines, here are a few simple grammar mistakes that even the best writers make sometimes, but should be avoided, when possible.Who vs. WhomAt the risk of sounding like an overzealous grammar teacher, this is a pet peeve of many copyeditors that can be easily avoided. If you want the technical explanation, who is a subjective or nominat ive pronoun that goes into the same category as he, she, it, we and they. This means that it is used as the subject of the clause or to replace one of the aforementioned pronouns. Whom, on the other hand, is an objective pronoun, fitting into the same category as him, her, it, us and them. When a pronoun is the object of a clause, whom is the correct choice.But what if you never did well in English grammar and get confused when terms like objective and nominative are thrown at you? Dont worry- theres an easy way to know for sure if youre using who and whom correctly. Look at the following sentence:Who/whom will I ask to the dance?Since the who/whom choice is at the beginning of the sentence, your first impulse might be to use who, right? Well†¦ dont. Whether its at the beginning, middle or end of the sentence makes little difference. The real questions you should be asking yourself are:How can I rephrase this question?Did I use a nominative pronoun (he/she) or objective pronoun (him/her) when I rephrased the question?The answer to question 1 is:Will I ask her to the dance?The answer to question 2 is:I used an objective pronoun (her); therefore, whom is the correct choice here.That vs. WhichThis mistake permeates writing on multiple levels, from amateur to graduate-level writing and beyond. However, theres a simple way to ascertain which to use, and it all boils down to one question:Is the clause that follows necessary for the meaning of the sentence?If the answer is yes, then use that. If the answer is no, then use a comma, followed by which.Consider the following sentence:I only eat meat products that are free-range and hormone-free.If we take away the clause following that, namely that are free-range and hormone-free, would the meaning of the sentence change drastically?I only eat meat products.The answer is yes, it would change. There is a lot of difference between the meaning of the first example and the second example. Therefore, that was the correct choice here.Now, consider the following sentence:I only eat vegetarian, which is a lifestyle I enjoy.If we take away the clause following which, namely which is a lifestyle I enjoy, would the meaning of the sentence change drastically?I only eat vegetarian.The answer is no, it wouldnt change. The information that followed the comma and which was additional information but the meaning of the sentence stays the same: this person only eats vegetarian. Therefore, which was the correct choice here.Affect vs. EffectThe easiest way to avoid this grammar mistake is to look at how the word is used in the sentence. If the word is used as a verb, it is almost always affect. If the word is used as a noun, it is almost always effect.Consider the following sentences:I was affected by the words you used today.Those words had an effect on me.Its vs. ItsIve seen many editors make this mistake; its that common. However, the explanation for which to use is a simple one:Use its when you are showing po ssession. For example:The dog bit at its collar all day.Use its when you are showing the contraction of it is. For example:Its a sad day when we cant even stand for the national anthem.

Global Energy Consumption and the Forecasted Essay

Global Energy Consumption and the Forecasted - Essay Example This discussion stresses that  there are different sources of energy used globally including coal, natural gas, petroleum, nuclear, hydropower, and non-hydropower renewable.  This study declares that  energy is important to the world, as human beings require energy at home, work, and church or in school.  In the United States alone, buildings consume up to three quarters of electricity in the country; and as a result, huge amount of energy is consumed on daily basis. Generally, energy consumption of a country is determined by its population, such that, the higher the population, the higher the energy consumption. The world suffered recession between 2008 and 2009, and has thereafter experienced slow growth, while the levels of unemployment continue to grow. The increase in oil prices in 2010 created uncertainty in the energy sector. In addition, the earthquake and Tsunami that hit Japan affected the source of nuclear power; all these factors have led to an increase in the glo bal consumption of energy from fuel. Therefore, fossil fuels are being relied on in the supply of energy used globally, while liquid fuels are the largest source of energy globally. According to independent analysis & statistics, the energy consumption is expected to fall from 34% 2008 to 29 percent in 2035.  The world’s energy consumption in 2010 grew by 5.6%, as China energy consumption grew by 11%, hence exceeding that of the United States.